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Dentsu off-campus recruitment drive to hire candidates for Media Automation – Sr. Associate. Interested candidates can read the details and apply as soon as possible.
About: Dentsu is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues.Dentsu bought Aegis in 2012 and formed Dentsu Aegis Network, which is headquartered in London and operates in 145 countries worldwide with around 45,000 employees. Dentsu Aegis Network is made up of 10 global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Accordant, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network rebrands as Dentsu International in October 2020.
Position: Media Automation – Sr. Associate
Location: Pune
Job Description:
- Implement digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness.
- Design, implement, and document customized analytics digital tagging/tracking specifications for digital content.
- Develop and publish Tag Management metrics, ensure tag audits are conducted and results published on regular basis, track and manage all tag requests (internal and external) end-to-end.
- Manage various Tag Management platforms/solutions together with team members.
- Coordinate data ingestion feeds and web tag updates while ensuring data quality and accuracy.
- Handle data preparation and data analysis portions of various projects.
- Ensure accuracy of results produced from digital tags as a result of data analysis.
